This year, I've been working in a school. In the UK, the school holidays don't begin until the last week of July (which is ridiculous, but that's another rant for another day). So, while I managed to enjoy a spot of good weather when the sun deigned to shine on days I wasn't working, my summer didn't officially start until it was almost August. Which would be all fine and dandy, if I could actually enjoy it in peace instead of being constantly told that summer is practically over.
Case number one:
When I went shopping for swimwear for my long awaited trip to Spain in MID-JULY, only one high street shop still had a decent stock of bikinis. The rest of the shops I visited had racks of odd tops and bottoms, mostly in sizes that would barely cover a twelve year old's breasts, never mind mine.
Case number two:
Those same shops already had their "Autumn Collection" in. I repeat, it was JULY. And I'm pretty sure stationery shops and the likes of George at Asda crack out the "Back To School" rubbish before the kids have even finished school nowadays.
Case number three:
Not just the shops, but the media are telling me that summer is over, and people I follow on Instagram can't wait for Autumn (which is fine, but could you, you know, not remind me so often that after summer comes gloomy days and colder, wetter weather?) Well let me tell you, media, summer is not over. Where I used to live (Spain) August happens to be the hottest month of the year. And that's when everyone goes on their SUMMER holiday.
Last year, I wrote a blog post about how I found it hard to accept Autumn's arrival (even though I love all the colours, fashion and tasty things it brings once I finally embrace it). In the post, I explained how I'm a spring-summer kid, and I love it when the sunshine arrives with its warmer weather. So when I have the message being thrown at me from all sides that summer is over before it's begun, it doesn't make for a very happy me.
Some time ago, I read an article about how the media and the shopping industry basically wish our life away, to the point where we're living in a constant panic to get things done. I'm already seing restaurants urging me to make reservations for Christmas, and the Christmas shopping season will start pretty much as soon as September arrives (barely squeezing in Halloween). I, for one, constantly feel like I'm being left behind, and I remember last year being convinced for a moment I was still in September when it was, in fact, November.
Once upon a time I was sheltered from this sped up passage of time. Now, thanks to the internet and shopping, I can't hide from it. I want to live in the moment, in peace, without someone or something urging me to get on with the next big event of the year. I don't want to see hot cross buns and Easter Eggs in the shops on the 1st of January, when Easter isn't until March/April. I don't want to think about Valentine's Day until February. I don't want to buy my swimsuits in March and my winter coats in August. I would like to have the option of buying and eating pumpkins for the duration that they are in season, not just for Halloween, and I don't want to be urged to make Christmas plans in the summer.
So, shops, media, et al: summer is not over yet. Stop trying to convince me otherwise.